Alejo Molochnik

Case 10 · Campaign

Fanta
Colours Against Grey

Client: Fanta — The Coca-Cola Company
Moment: Blue Monday

Making Fanta flavours pop on Blue Monday. Launching a vibrant new range on the greyest day of the year demanded a disruptive approach.

The takeover

Aerial night view of the Palace of Parliament in Bucharest with colour beams and the title Fanta presents Colours Against Grey.

A Fanta truck with a glowing orange box driving past at dusk.

Bus shelter at Palatul Parlamentului with a green Fanta poster: grey days need colour.

Creators turn the day

Instagram stories from creators holding Fanta, framed in orange, green and purple phones.

Creators refusing to let Blue Monday take over their day.

Creator profiles with their pictures changed to Fanta colours.

Contact

Let’s build what comes next.

LinkedIn /in/alejomolok