Alejo Molochnik
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Case 02 · Gaming

Fanta
Haunted Mansion

Client
Fanta — The Coca-Cola Company
Moment
Halloween
Recognition
FWA · New York Festivals · NMA

Conquering Halloween with a spooky video game. Imagine Fanta as a leading producer of video games — that’s exactly what the Fanta Haunted Mansion made it.

The case at a glance

Fanta Haunted Mansion case board: background, idea and execution, with results — 129K Coca-Cola app downloads, 827K sessions completed, 1.2M users visited the virtual mansion, 87K new users registered, over 50% likeability among Gen Z.
Contact

Let’s build what comes next.

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